Web Design Firm and Hosting Reseller Sues GoDaddy for Using “It’s Go Time” Slogan

A GoDaddy reseller and internet style company is suing GoDaddy to be used of the “It’s Go Time” saying, consistent with a report weekday by DomainNameWire. The legal proceeding was filed on Tues in Springfield, Ill., wherever the complainant is predicated.

According to the report, GoWeb1, owned by complainant the simple Life, LLC, had emailed newsletters to its GoDaddy account manager victimization the It’s Go Time saying since a minimum of Gregorian calendar month 2011, 2 years before GoDaddy proprietary it. The It’s Go Time saying seems on its web site in an exceedingly screenshot from August. 19, 2012.

GoDaddy applied for the trademark on intent-to-use basis, and therefore the saying appeared in its advertising as of September 2013, once the corporate launched complete new} SMB-focused brand strategy and television commercials. The complainant 1st notified GoDaddy of its “prior rights” and therefore the infringing content by letter on Oct. 8, 2013.

The saying conjointly appeared in GoDaddy’s Super Bowl 2014 commercials, together with one that includes Danica Patrick, pictured on top of.

Currently, “It’s Go Time” seems on GoWeb1’s web site, displayed conspicuously on the house page and once more at the highest of the page close to its social buttons and support variety. Though, as DomainNameWire points it, it might have “ramped up this use when GoDaddy filed its trademark application.”

“As a results of Plaintiff’s wonderful name, the services offered in reference to the IT’S GO TIME mark area unit well known as emanating from complainant and area unit fine received among purchasers of such services,” the legal proceeding same.

“[GoDaddy’s] services considerably overlap the services offered by complainant in reference to the utilization of the IT’S GO TIME mark.” GoWeb1 has been a GoDaddy reseller since 2006.

The Easy Life LLC is craving for “equitable relief, indemnity, indemnification, and attorneys’ fees and prices incurred by reason of Defendant’s wrongdoing.”

In addition to damages, the complainant is asking the court to order GoDaddy to recall its advertising and block access within the America to any of its websites that use the It’s Go Time saying.

Web Design Firm and Hosting Reseller Sues GoDaddy for Using “It’s Go Time” Slogan